The FPW Sponsor Brunch reminds me of the Visa/MasterCard "priceless" commercials:
Luncheon ticket: Only $25; Sponsor Brunch: Priceless. There are just some things that
money can't buy. The friendship, encouragement, love and prayers of the ladies
is truly priceless. Thank you to our special hostesses each year that make this possible. - Geri Hetterich, Director, Broadcast Traffic, SpotPlus